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BrandWhitney Houston
ProjectBrand Identity
Whitney Houston in a purple turtleneck and black pants kneeling against a seamless background beside a large WH monogram.

Whitney Houston Brand Identity 2023

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Maya Gomez
Maya GomezGraphic Design
Tobias Raschbacher
Tobias RaschbacherMotion

Tags

whitney houstonwhitney houston portraitwoman kneelingwoman in purple turtleneckpurple turtleneck

Description

This brand identity project for Whitney Houston features graphic design and portrait photography directed by Studio Herrström, Maya Gomez, and Tobias Raschbacher. The composition is presented as a diptych layout, contrasting a bold, purple graphic panel displaying large serif WH monogram typography with a photographic portrait of Whitney Houston. In the photograph, Whitney Houston is shown kneeling on a neutral studio background, wearing a lilac turtleneck top and dark pants, with a signature script overlay reading Step by Step. Studio lighting creates an even, clean illumination across both panels.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Music

Color

Lavender (50%)
Jet Black (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign