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BrandWhitney Houston
ProjectBrand Identity
Graphic brand identity display featuring Whitney Houston imagery overlaid with large serif letterforms and typography.

Whitney Houston Brand Identity 2023

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Maya Gomez
Maya GomezGraphic Design
Tobias Raschbacher
Tobias RaschbacherMotion

Tags

whitney houston brand identitywhitney houstonbrand identitygraphic designcustom typographytypographyserif letterformsarchival imagerygrid layout

Description

This graphic design presentation showcases a brand identity project for Whitney Houston, featuring a repetitive layout of large serif letterforms paired with archival photographic portraits. The composition incorporates clean white backgrounds intersecting with colourful geometric blocks framing images of the singer in various iconic poses and performances. Custom typography, including distinct signatures and track titles such as Covers, Greatest Hits, Deep Cuts, and Remixes, provides structured hierarchy across the grid. The visual system balances bold graphic contrast with refined editorial elegance. Studio Herrström, Maya Gomez, and Tobias Raschbacher contributed graphic design and motion expertise to the project.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Music

Color

Pure White (60%)
Jet Black (30%)
Cobalt (10%)

Background

White Seamless

Context

Advertising Campaign