This brand identity project for WeWork, executed by Franklyn, establishes a comprehensive visual language centered on bold serif typography and clean, geometric graphic design. The project spans across environmental installations, editorial layouts, and digital assets, utilizing a palette of vibrant hues and minimalist line-art illustrations to convey a professional yet accessible aesthetic.
Techniques such as motion graphics and precise vector manipulation define the brand’s dynamic presence, while photography and print collateral lean into natural light and warm, textured environments. The design system integrates across international locations, maintaining a consistent visual rhythm that balances functional typography with fluid, artistic compositions.
