WeWork

Oct 2023

Franklyn developed a comprehensive brand identity system for WeWork, anchoring the technology firm’s visual language in a balance of bold, serif-driven typography and fluid, minimalist line art. The project spans a wide array of touchpoints, from large-scale outdoor advertising and architectural murals to editorial print collateral and digital interface assets. The identity leans into a versatile color palette and clean, geometric compositions to create a professional yet approachable aesthetic. Through motion graphics, editorial layouts, and environmental signage, the design effectively communicates a modern, flexible office culture. The work utilizes a mix of natural light photography and precise vector-based animation, ensuring a cohesive presentation across both physical and digital environments.

Horizontal, Clean, Commercial

Brand Film / Corporate Video