WeWork Brand Identity 2023

Description

This motion piece showcases the vector anchor points and bezier curves used to construct custom typography for the WeWork brand identity project, designed by Franklyn. The animation cycles through various colored grid backgrounds while tracing geometric outlines and spline handles before settling on the final wordmark. Clean lines and precise node manipulations highlight the digital design process behind the branding asset. The sequence transitions smoothly through different solid hues before locking into a bold serif typeface on a solid black background.