WeWork Brand Identity 2023
Associated creatives
Tags
Description
An overhead compositional view captures a light wood office desk arranged with various workspace objects and stationery items for WeWork, created by Franklyn. A laptop sits at the top center alongside a potted plant, while a person on the left writes on paper with an orange pencil next to crumpled paper balls and a black mug containing scissors. In the center, an open notebook displays black and ink character sketches beneath a clear plastic ruler. On the right, another hand holds a black card bearing the WeWork logo near a calculator and a potted plant. The warm wooden surface catches direct lighting with sharp shadows, complemented by a tray holding white earbuds and an eraser in the lower left corner.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Enterprise & B2B Software
Color
Background
Wood Texture
Context
Advertising Campaign