W Magazine China

Apr 2025

W Magazine China features athlete Zheng Qinwen in a versatile series of portraits that lean into the intersection of high-fashion editorial and portraiture. Photographed by Sean and Seng, the project plays with bold primary color palettes and minimalist studio setups. Fashion editors Austin Feng and Cathy Dong curate a wardrobe that alternates between structural leather pieces, sheer tulle, and casual tailoring to frame the athlete’s public persona. The series utilizes a mix of saturated red backdrops and clean white negative space to drive its high-contrast aesthetic. Hair styling by Sonny Molina and makeup by Iona Moura adapt to the shifting moods, moving from wet-look textures to sharp, polished editorial finishes. With a focus on graphic composition, the imagery relies on clean lighting and vertical framing to emphasize texture and sharp detail throughout.

Editorial, Vertical, Clean

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Editorial