Vodafone: Ride

Brand

Date

Apr 2025

Description

Vodafone’s Ride campaign captures a communal cycling journey across rural landscapes. The narrative follows a cyclist as they depart a village cottage to join friends on a scenic ride, moving from stone bridges to open country roads. Utilizing a live-action technique, the project leans into a documentary aesthetic. The work benefits from natural light, framing the group’s movement through rolling hills with a clean, candid perspective. Creative development was led by Grey London, with production handled by MJZ. Post-production and sound design were delivered by Company 3 London, ELMNTL, and Wave Studios, with additional contributions from The Assembly Rooms.

Style

Documentary, Horizontal, Action, Clean

Techniques

Natural light

Industries

Telecommunications

Color

Scarlet

Jet Black

Off-White

Background

House