Vodafone
Double The Coverage
Brand
ProjectDouble The Coverage
Date
Jan 2025
Description
Vodafone showcases its network reliability in the 'Double The Coverage' campaign, developed by agency Thinkerbell. The spot, produced by Scoundrel, transitions from a sterile, modern server environment into a broader look at connectivity across Australia. Utilizing live-action technique and a clean, cinematic visual language, the narrative moves from an internal office interaction to expansive aerial and satellite imagery. The commercial highlights the scope of the provider's infrastructure through a sequence of users interacting with their devices in various environments.
Style
Horizontal, Cinematic, Clean
Industries
Telecommunications
Color
Pure White
Crimson
Jet Black
Background
Office
Context
TVC / TV Commercial
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