Brand
ProjectPlastic Bag
VanMoof Plastic Bag 2026
Associated creatives
Tags
Description
VanMoof presents Plastic Bag, a commercial film directed with post production by William McVay and production service by Max Cooper. The video opens with a close-up shot of a glowing street lamp against a twilight sky alongside the VanMoof brand logo, while a white plastic bag flutters in the wind. The scene transitions to a wide shot of a blue bicycle parked on an empty concrete rooftop carpark at dusk. Industrial buildings and structures are visible in the background under an evening sky with soft natural light.
