OpenAI's latest campaign, titled But Now, spans a series of cinematic vignettes that lean into action-oriented narratives. The project, directed by Biscuit Filmworks, utilizes a moody, live-action technique to explore its subject matter through high-contrast visual storytelling.
Production service for the spot was provided by Max Cooper and William McVay. The final output features post-production by Ethos Studio and William McVay, with sound design and music curation managed by Sonic Union and SoStereo.
