OpenAI
But Now
Brand
ProjectBut Now
Date
Sep 2026
Description
OpenAI's latest campaign, titled But Now, spans a series of cinematic vignettes that lean into action-oriented narratives. The project, directed by Biscuit Filmworks, utilizes a moody, live-action technique to explore its subject matter through high-contrast visual storytelling. Production service for the spot was provided by Max Cooper and William McVay. The final output features post-production by Ethos Studio and William McVay, with sound design and music curation managed by Sonic Union and SoStereo.
Style
Horizontal, Action, Cinematic, Moody
Industries
AI
Background
Living Room
Context
TVC / TV Commercial
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