University of the Arts London
Brand Identity
ProjectBrand Identity
Date
Oct 2021
Description
University of the Arts London introduces a refreshed brand identity developed in collaboration with Jack Sachs and Alphabetical. The project leans into a vibrant, surreal aesthetic, utilizing 3D render / CGI techniques to build a collection of whimsical, glossy characters and abstract forms. The campaign integrates these playful figures across various touchpoints, including outdoor urban poster installations and motion graphics. The design utilizes bold typography and a saturated color palette to create an engaging institutional presence, blending minimalist compositions with complex digital animation.
Style
Horizontal
Techniques
3D render / CGI, Animation
Industries
Streaming Platforms
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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