University of the Arts London Brand Identity 2021

Description

This image showcases a brand identity campaign for the University of the Arts London, created by Jack Sachs and Graphic Design. Three large promotional posters are mounted on a weathered brick wall in an outdoor urban setting. The posters feature whimsical 3D illustrated characters, abstract shapes, and prominent typography reading Welcome alongside the university logo. Two pedestrians are captured walking past the installation on the paved ground. The composition is horizontally framed with natural daylight illuminating the scene.

Style

Editorial, Horizontal, Clean

Techniques

Natural light, 3D render / CGI

Industries

Digital Media & Publishers

Color

Background

Street

Context

Advertising Campaign