Audible’s brand identity project for the production of George Orwell’s 1984 presents a high-concept exploration of minimalist motion design. The work integrates retro-futuristic aesthetics through the use of vintage CRT television sets, flickering scan lines, and glitch artifacts to ground the digital campaign in a distinctively lo-fi visual language.
Spanning outdoor digital installations in New York’s Times Square to site-specific public activations, the project utilizes stark monochrome typography and rhythmic motion graphics. Documentary-style photography captures the identity in situ, juxtaposing the clinical, tech-heavy branding against urban transit hubs and riverside plazas. Creative execution, led by Visie Admin with graphic design from Alphabetical, balances these technical elements with high-contrast visuals.
