University of the Arts London

Aug 2024

University of the Arts London unveils a new visual identity for its 2024 graduation ceremonies, centered on an intricate series of botanical sculptures. The project, which spans both digital motion graphics and printed collateral, leans into high-gloss, 3D rendered textures to create a cohesive aesthetic across campus environmental displays and official ceremony brochures. The identity work pairs clean graphic design from Kind Studio with the sculptural 3D work of Stee Shaw. Complementing these digital assets are editorial captures by photographer Joe Powderham, who documents the campaign’s implementation within the university’s architectural courtyards. The execution employs a minimalist approach to typography, ensuring the vibrant, iridescent floral forms remain the primary focus across both static and moving media.

Horizontal, Commercial, Clean