University of the Arts London Brand Identity 2021

Description

This brand identity project for the University of the Arts London features two vertical posters showcasing vibrant 3D rendered character illustrations. Created by Jack Sachs with graphic design elements, the compositions incorporate colorful glossy figures, floating eyes, and sculptural appendages emerging from black square cutouts against a clean white backdrop. Bold black sans-serif typography reads ual and Welcome, accompanied by smaller text at the bottom. The pieces use smooth textures, playful forms, and a bright, saturated color palette.

Style

Artistic, Horizontal, playful, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Streaming Platforms

Color

Background

White Seamless

Context

Advertising Campaign