University of Arts Linz: Brand Identity
Date
Aug 2022
Description
Graphic design studio Bleed developed a comprehensive brand identity for the University of Arts Linz. The project integrates a versatile typographic system across both print collateral and architectural interventions, utilizing a clean editorial aesthetic to reflect the institution's creative focus. Applications include large-scale street poster installations, folded print publications, and site-specific environmental graphics. The design utilizes a bold color palette and minimalist layout principles, emphasizing strong geometric contrast and structural grid systems that function across diverse surfaces.
Style
Vertical, Clean
Techniques
Typography
Color
Pure White
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
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