Historisk Museum

Nov 2021

The brand identity for Historisk Museum establishes a contemporary visual language that bridges cultural heritage with modern institutional design. Developed by Bleed, the identity system utilizes a bold typographic approach paired with a vibrant color palette, framing historical artifacts and archival imagery within clean, minimalist layouts. Photography by Jan Khür documents the application of these assets across diverse touchpoints, including exhibition posters displayed in urban environments, printed stationery, and tote bags. The project leans into editorial and cinematic styles, often captured with an analogue film aesthetic that emphasises texture against architectural backdrops.

Clean, Horizontal

Natural light

Advertising Campaign