University of Arts Linz Brand Identity 2022

Description

This image showcases a black canvas tote bag featuring bold white typography from the University of Arts Linz brand identity project, designed by Bleed. The bag hangs neatly from the back of a worn wooden chair positioned on a pale, polished floor. Crisp, geometric shadows stretch diagonally across the surface, cast by natural sunlight entering from an unseen window. The minimalist composition emphasizes the clean graphic layout of the text printed on the fabric, highlighting institutional branding within a bright interior space.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Background

Concrete Texture

Context

Advertising Campaign