ProjectBrand Identity

University of Arts Linz Brand Identity 2022
Associated creatives
Tags
Description
A detailed view of a poster collage pasted onto a weathered, textured urban wall, showcasing the brand identity for the University of Arts Linz created by graphic design studio Bleed. The composition is divided into vibrant color panels including yellow, green, purple, and peach, each featuring distinct typographic statements in German alongside photographic elements. Central panels display a profile portrait of a person wearing a head-mounted device and an aerial view of a landscape with hand-written text reading 'DON'T PANIC'. Additional torn posters and remnants of past layers frame the edges, highlighting a raw street-poster aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Industries
Digital Media & Publishers
Context
Advertising Campaign