University of Arts Linz Brand Identity 2022

Description

This graphic design project showcases a brand identity intervention for the University of Arts Linz created by Bleed. The composition captures a high-angle perspective of structured concrete steps with contrasting dark and light textured treads. Distinctive institutional typography is cleanly applied to the vertical risers, creating a bold geometric interplay across the architectural surface. The lighting is bright and even, emphasizing the clean lines and material textures of the concrete environment.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Enterprise & B2B Software

Color

Background

Concrete Texture

Context

Advertising Campaign