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Brand
Uniqlo
ProjectUniqlo U F/W 25 Campaign
Woman in profile wearing a black top and holding a large black slouchy shoulder bag against a pale studio backdrop.

Uniqlo Uniqlo U F/W 25 Campaign 2025

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Pawel Solis
Pawel SolisHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Alyosi S
Alyosi SModel
Chudier Billy
Chudier BillyModel
Samuel Luis Mueller
Samuel Luis MuellerModel
Wang Chenming
Wang ChenmingModel

Tags

black shoulder bagoversized black bagblack tote bagtote bagwoman holding black bagwoman with shoulder bagwoman in black topwoman in black

Description

A studio profile shot from the Uniqlo U Fall/Winter 2025 campaign photographed by Phil Engelhardt with design direction from Christophe Lemaire and Sarah-Linh Tran. A model poses against a pale seamless backdrop while wearing an all-black long-sleeved ensemble and carrying an oversized black slouchy shoulder bag. The clean, minimalist composition highlights functional tailoring and accessory design under soft studio illumination.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign