Uniqlo: Uniqlo U S/S 25 Campaign
Brand
Date
Mar 2025
Description
Uniqlo debuts its Spring-Summer 2025 campaign for the Uniqlo U collection, captured by photographer Phil Engelhardt. The editorial imagery highlights the season's technical outerwear and layered silhouettes against a stark, minimalist studio backdrop. Fashion direction is led by Christophe Lemaire and Sarah-Linh Tran, with Tran also credited as fashion stylist. The campaign features models Nazarit Machin and Seungmin We, showcasing the collection's neutral palette and functional accessories like crossbody bags and bucket hats. The shoot employs clean composition and soft studio lighting to emphasize the material quality of the garments.
Style
Editorial, Horizontal, Clean
Techniques
Natural light
Industries
Event
Fashion Week
Color
Off-White
Sky Blue
Background
White Seamless
Context
Advertising Campaign
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