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Brand
Uniqlo
ProjectUniqlo U F/W 25 Campaign
Model wearing a matching blue denim jacket and trousers while holding a black shoulder bag against a white studio wall.

Uniqlo Uniqlo U F/W 25 Campaign 2025

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Pawel Solis
Pawel SolisHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Alyosi S
Alyosi SModel
Chudier Billy
Chudier BillyModel
Samuel Luis Mueller
Samuel Luis MuellerModel
Wang Chenming
Wang ChenmingModel

Tags

blue denim jacketdenim jacketmatching denim setdenim trousersdenim pantsblack shoulder bagblack tote bagtote bagblack leather shoesman standingwhite manman in denim

Description

A male model stands against a minimalist off-white studio backdrop for the Uniqlo U F/W 25 campaign, photographed by Phil Engelhardt and designed by Christophe Lemaire and Sarah-Linh Tran. The model wears a relaxed, faded blue denim work jacket with button closure over a dark crewneck, paired with matching loose-cut denim trousers. In his left hand, he holds a structured black fabric shoulder bag. The soft, even studio lighting emphasizes the clean lines and utilitarian design of the menswear ensemble.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (70%)
Off-Black (20%)

Background

White Seamless

Context

Advertising Campaign