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Brand
Uniqlo
ProjectUniqlo U F/W 25 Campaign
Model Wang Chenming wearing a black hooded parka jacket in profile against a plain white studio backdrop.

Uniqlo Uniqlo U F/W 25 Campaign 2025

Associated creatives

Christophe Lemaire
Christophe LemaireDesigner
Sarah-Linh Tran
Sarah-Linh TranDesigner
Phil Engelhardt
Phil EngelhardtPhotographer
Pawel Solis
Pawel SolisHair Stylist
Carole Colombani
Carole ColombaniMakeup Artist
Julia Lange
Julia LangeCasting Director
Alyosi S
Alyosi SModel
Chudier Billy
Chudier BillyModel
Samuel Luis Mueller
Samuel Luis MuellerModel
Wang Chenming
Wang ChenmingModel

Tags

east asian man in black hooded jacketeast asian manman in black hooded jacketblack hooded parkablack hooded jacketblack hooded coatblack parkahooded jacketblack coat

Description

Captured for the Uniqlo U Fall/Winter 2025 campaign, model Wang Chenming is photographed in profile wearing an oversized black hooded parka. Designed by Christophe Lemaire and Sarah-Linh Tran, the outerwear features clean lines, a structured peaked hood, and toggle fastening. The shot is lit with soft studio lighting against a minimal white background, emphasizing the matte texture and relaxed drape of the technical fabric.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (90%)

Background

White Seamless

Context

Advertising Campaign