Ulla Johnson

Feb 2026

Ulla Johnson returns to her roots of artisanal sophistication with the S/S 2026 campaign, a visual exploration that balances architectural structure with fluid, ethereal movement. By leaning into an editorial minimalism that defines the brand's contemporary luxury fashion house identity, the campaign captures the tension between grounded tailoring and dreamlike abstraction. Photographer Annemarieke Van Drimmelen masterfully utilizes soft light and natural light to emphasize the rich tactile qualities of the collection, from intricate tonal embroidery to the crisp, structured suiting. The creative narrative, shaped by art director Margot Populaire, transforms the studio space into a contemplative gallery. Models Anasofia Negrutsa and Nyaduola Gabriel inhabit these minimalist environments with a relaxed poise, their movements perfectly complemented by the thoughtful styling choices of fashion editor April Hughes. The imagery eschews unnecessary spectacle, instead relying on cinematic composition and clean backgrounds to let the interplay of color—ranging from vibrant chartreuse to soft lilac—take center stage. With precise hair styling by Diego Da Silva and nuanced makeup by Siddhartha Simone, the work reflects a cohesive, elevated aesthetic that feels both intimate and expansive. The result is a series of portraits that function as high-end visual storytelling, proving that for Ulla Johnson, the most compelling luxury is found in the interplay of light, texture, and quiet, deliberate composition.

Editorial, Cinematic

Natural light, Soft Light

Luxury Fashion Houses, Fashion