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·Ulla Johnson Pre-Spring 2025 Editorial

Model with curly red hair seated on a sandy beach holding a black and white striped tote bag for Ulla Johnson Pre-Spring 2025.

Model Liv Walters with curly blonde hair wearing a brown patterned knit dress against sand dunes

Model with curly blonde hair wearing a white collared ruffled shirt against sand dunes and clear blue sky.

Model in ruffled patterned dress holding leather handbag against sandy terrain under bright daylight

Model with blowing curly red hair wearing a black top and long black coat against sand dunes

Model with curly blonde hair wearing a dark patterned pant suit seated on sand dunes outdoors

Ulla Johnson Ulla Johnson Pre-Spring 2025 Editorial 2024

About

Ulla Johnson’s Pre-Spring 2025 collection editorial frames the brand's latest designs against expansive coastal and desert landscapes. Shot by photographer Julia Noni, the campaign features model Liv Walters navigating sun-drenched dunes and sandy terrain. The visual execution utilizes natural light to emphasize the textures of the apparel, from intricate ruffled detailing to structured knitwear and leather accessories. Fashion editor and stylist April Hughes curates the collection, balancing soft silhouettes with bold, earthy tones. Hair styling by Michał Bielecki and makeup by Eny Whitehead contribute to the editorial aesthetic, while casting direction was provided by Anita Bitton. The series leans into clean, vertical compositions that capture the interplay of shadow and warmth across the outdoor setting.