Ulla Johnson: Ulla Johnson Pre-Spring 2025 Editorial

Nov 2024

Ulla Johnson’s Pre-Spring 2025 collection editorial frames the brand's latest designs against expansive coastal and desert landscapes. Shot by photographer Julia Noni, the campaign features model Liv Walters navigating sun-drenched dunes and sandy terrain. The visual execution utilizes natural light to emphasize the textures of the apparel, from intricate ruffled detailing to structured knitwear and leather accessories. Fashion editor and stylist April Hughes curates the collection, balancing soft silhouettes with bold, earthy tones. Hair styling by Michał Bielecki and makeup by Eny Whitehead contribute to the editorial aesthetic, while casting direction was provided by Anita Bitton. The series leans into clean, vertical compositions that capture the interplay of shadow and warmth across the outdoor setting.

Editorial, Vertical, Warm, Clean

Natural light

Sand Dunes

Lookbook