Ulla Johnson

Jun 2026

Ulla Johnson brings a sense of effortless romanticism to the streets of the French capital in its latest seasonal campaign, Paris. The collection is defined by a sophisticated interplay between intricate craftsmanship and casual, lived-in silhouettes, capturing the quintessential spirit of the modern muse navigating an urban landscape. Photographer Julia Noni leans into a delicate, painterly aesthetic, utilizing natural light to accentuate the tactile qualities of eyelet blouses, voluminous sleeves, and satin camisoles. Throughout the series, the editorial narrative feels grounded and intimate, moving away from high-gloss artifice to embrace a candid, lifestyle-focused perspective. Styled by April Hughes, the imagery juxtaposes the precision of lace-up corsetry and brass-grommet detailing against the softened, blurred backdrop of Parisian architecture and lush garden greenery. Valerie Scherzinger embodies this relaxed grace, whether captured mid-action with an apple or holding an ice cream cone on a sun-drenched street. With nuanced beauty direction from hair stylist Sebastien Le Corroller and makeup artist Eny Whitehead, the portraits remain focused on organic patterns and soft textures. This collection serves as a masterclass in luxury fashion storytelling, where the clothing feels intrinsically connected to the environment. The result is a series of portrait shots that feel both archival in their classic composition and refreshingly contemporary in their authentic, unforced energy.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion