Max Mara: True to Myself
Brand
Date
Sep 2026
Description
Max Mara presents True to Myself, a luxury fashion campaign featuring model Imaan Hammam. Captured by photographer Oliver Hadlee Pearch, the series leans into a cinematic, editorial aesthetic that emphasizes the clean tailoring and rich textures of the brand’s outerwear collections. Set against various urban landscapes, the photography utilizes natural light and analogue film techniques to frame Hammam in structured camel coats, plush teddy silhouettes, and classic knitwear. The compositions incorporate architectural backdrops, such as stone facades and street scenes, to ground the collection in a sophisticated environment.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Color
Jet Black
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
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