Max Mara
True to Myself
Brand
ProjectTrue to Myself
Date
Sep 2026
Description
Max Mara presents True to Myself, a luxury fashion campaign featuring model Imaan Hammam. Photographed by Oliver Hadlee Pearch, the project highlights the label's signature tailoring and outerwear within an urban environment. The imagery utilizes natural light to emphasize the textures of wool coats, blazers, and knitwear against stone architectural backdrops. Shot with an analogue film aesthetic, the campaign adopts an editorial style, framing Hammam against classic European streetscapes and transit elements.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
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