Tito's Handmade Vodka
The Third Wheel
ProjectThe Third Wheel
Date
Jan 2024
Description
Tito's Handmade Vodka presents The Third Wheel, a commercial spot that captures an atmospheric evening in a remote desert setting. The narrative centers on a quiet gathering around a campfire, punctuated by the unexpected arrival of a mobile bar cart. Developed by agency Arts & Letters with production from Madrefoca, the film employs a cinematic, live-action technique to contrast the cool, desaturated tones of the night landscape with the warm glow of the fire. The Mill handled post-production and visual effects, with sound design and music provided by Overcoast.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Alcoholic Beverages
Background
Desert
Context
TVC / TV Commercial
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