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Tito's Handmade Vodka: Rolling Retriever

Date

Jan 2024

Description

Tito's Handmade Vodka presents Rolling Retriever, a cinematic spot that captures a day at the park through an observational lens. The film features a mobile, self-serving bar cart that traverses a green landscape, delivering cocktails to passersby. Developed by Arts & Letters with production by Madrefoca, the project leans into a live-action technique to document the interaction between the product and its environment. Post-production and visual effects were handled by The Mill, with an original soundscape composed by Overcoast. The work highlights the brand's presence in the alcoholic beverages category using natural light and a clean visual approach.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Background

Park

Context

TVC / TV Commercial

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