Tito's Handmade Vodka: Resist Canformity
Date
Jun 2023
Description
Tito’s Handmade Vodka addresses the saturation of the canned cocktail market in its campaign, Resist Conformity. The creative, developed by Arts & Letters, positions the brand’s traditional distillation process against the rise of mass-produced, pre-mixed beverages. Utilizing a combination of cinematic, moody live-action footage and 3D render/CGI elements, the visual narrative contrasts uniform assembly lines with the tactile assembly of a handcrafted cocktail. Music and sound design from Overcoast anchor the atmospheric tone of the spot.
Style
Horizontal, Cinematic, Moody
Techniques
3D render / CGI
Industries
Background
Black Seamless
Context
Brand Film / Corporate Video
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