Tito's Handmade Vodka: Cabana à la Cart
Date
Jan 2024
Description
Tito's Handmade Vodka presents "Cabana à la Cart," a lifestyle-driven commercial that introduces an unexpected, custom-built bar cart navigating a residential swimming pool. The film emphasizes a relaxed, outdoor atmosphere, utilizing golden hour and natural light to frame the poolside setting. Developed by agency Arts & Letters with production from Madrefoca, the project leans into a polished, live-action technique. Visual effects and sound design from The Mill and Overcoast provide the finishing touches to this aquatic brand sequence.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Outdoor Pool
Context
TVC / TV Commercial
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