Tito's Handmade Vodka presents "Cabana à la Cart," a lifestyle-driven commercial that introduces an unexpected, custom-built bar cart navigating a residential swimming pool. The film emphasizes a relaxed, outdoor atmosphere, utilizing golden hour and natural light to frame the poolside setting.
Developed by agency Arts & Letters with production from Madrefoca, the project leans into a polished, live-action technique. Visual effects and sound design from The Mill and Overcoast provide the finishing touches to this aquatic brand sequence.