Tito's Handmade Vodka: Bathside Service
Date
Jan 2024
Description
Tito's Handmade Vodka leans into an intimate, domestic aesthetic for the 'Bathside Service' campaign. The spot features a man relaxing in a clawfoot tub, punctuated by the arrival of a mobile bar cart and a pour of a lime-garnished cocktail. Crafted by agency Arts & Letters with production from Madrefoca, the film employs a warm, low-key lighting palette to create a chiaroscuro effect. The work utilizes live-action techniques to build a sense of cozy indulgence, with post-production and visual effects provided by The Mill and sound design by Overcoast.
Style
Vertical, Cinematic, Warm, Matte
Techniques
Low-key / chiaroscuro
Industries
Background
Bathroom
Context
TVC / TV Commercial
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