Tito's Handmade Vodka leans into an intimate, domestic aesthetic for the 'Bathside Service' campaign. The spot features a man relaxing in a clawfoot tub, punctuated by the arrival of a mobile bar cart and a pour of a lime-garnished cocktail.
Crafted by agency Arts & Letters with production from Madrefoca, the film employs a warm, low-key lighting palette to create a chiaroscuro effect. The work utilizes live-action techniques to build a sense of cozy indulgence, with post-production and visual effects provided by The Mill and sound design by Overcoast.
