Thorlo Brand Identity 2025

Description

An athlete is captured from a high-angle perspective stretching forward on a red running track, with hands clasped overhead. The person wears a black long-sleeve athletic top, shorts, white socks, and running shoes. Bold white typography reading Fit for all the ways you move stretches across the upper frame. The Thorlo logo appears in the bottom left corner. The scene is lit with natural daylight casting crisp shadows on the textured track surface.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fitness

Color

Background

Road

Context

Advertising Campaign