Airsign

May 2022

Airsign establishes a refined presence within the consumer electronics sector through a comprehensive brand identity rollout. The visual system, developed by High Tide with photography by Charlie Schuck, prioritizes a minimalist aesthetic to highlight the functional design of the brand's vacuum cleaner range. The project integrates commercial photography with clean, bold typography and a structured color palette. Execution across the campaign spans multiple formats, from large-scale outdoor displays and architectural lifestyle imagery to motion graphics and packaging design. The identity leans into a clean and cinematic visual language, utilizing 3D rendering and live-action techniques to emphasize the product's integration into contemporary living spaces.

Horizontal, Commercial, Clean

Consumer Electronics