The Salvation Army: Silent Night
Brand
Date
Oct 2023
Description
The Salvation Army presents Silent Night, a narrative campaign exploring themes of hardship through a cinematic lens. The production centres on a winter-set scene of displacement, utilising low-key cinematic lighting to underscore the gravity of the subject matter. Crafted with creative input from LERMA, the film employs desaturated colour grading and moody, nocturnal framing to create a stark visual environment. Post-production and sound design were managed by Camp Lucky, Fangirl, and The Fold, collectively shaping the project's evocative tone.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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