The Salvation Army: Gifting in Wills 30"

Sep 2025

The Salvation Army’s 30-second campaign, Gifting in Wills, explores themes of legacy and connection through a series of quiet, intimate vignettes. The narrative focuses on multi-generational interactions within suburban settings, utilising a grounded, observational approach to highlight the long-term impact of charitable support. The production features a cinematic aesthetic, leaning into a grainy, analogue film look with warm, muted color grading. Natural light provides a soft, emotive atmosphere, while deliberate sound design supports the gentle pace of the storytelling. Flint oversaw production, with post-production and visual effects provided by The Hive and sound design by Squeak E Clean Studios Sydney.

Horizontal, Cinematic, Grainy, Nostalgic

Analogue / film, Natural light

Residential Building

Advertising Campaign