The Salvation Army: Red Kettle Kickoff | Lainey Wilson
Brand
Date
Nov 2025
Description
The Salvation Army partners with country music artist Lainey Wilson for their annual Red Kettle Kickoff halftime show announcement. The commercial features Wilson center stage in a metallic western aesthetic, flanked by the Dallas Cowboys cheerleaders to promote the upcoming seasonal collaboration. Produced by LERMA/ with PR support from Genuine Article, the live-action video utilizes warm ambient stage lighting to establish a performance atmosphere. The production serves as the official launch media for the organization's holiday fundraising initiative.
Style
Horizontal, Commercial, Warm
Industries
Color
Royal Blue
Pure White
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.