The Salvation Army’s campaign, One Up, centers on the quiet dynamics of suburban community support. Produced by Spark & Riot with creative leadership from BarkleyOKRP, the project utilizes live-action technique to explore themes of neighborly interaction and donation.
The commercial film leverages natural light to establish its warm, approachable aesthetic, focusing on an unscripted exchange between two residents in a neighborhood setting. Post-production and VFX were managed by B2Y Productions and Post Control, with editorial work provided by Cut + Run.
