The Salvation Army: One Up
Brand
Date
Dec 2025
Description
The Salvation Army’s campaign, One Up, centers on the quiet dynamics of suburban community support. Produced by Spark & Riot with creative leadership from BarkleyOKRP, the project utilizes live-action technique to explore themes of neighborly interaction and donation. The commercial film leverages natural light to establish its warm, approachable aesthetic, focusing on an unscripted exchange between two residents in a neighborhood setting. Post-production and VFX were managed by B2Y Productions and Post Control, with editorial work provided by Cut + Run.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Beige
Background
House
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.