The Salvation Army: 2025 Red Kettle Kick Off with Post Malone
Brand
Date
Nov 2025
Description
The Salvation Army launches its 2025 Red Kettle campaign with a cinematic spot featuring musician Post Malone. The narrative follows Malone as he navigates a semi-truck through the Texas landscape, weaving between close-up character details and sweeping drone footage of the Dallas skyline. Developed by agency LERMA/, the project utilizes a warm color grade and live-action technique to anchor the campaign. The film captures the transition between the open road and the campaign's iconic red kettle imagery, centering the visual focus on the drive itself.
Style
Lifestyle, Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Jet Black
Crimson
Beige
Background
Road
Context
TVC / TV Commercial
Associated creatives
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