The Salvation Army: Noise
Brand
Date
May 2025
Description
The Salvation Army’s campaign, 'Noise,' captures the quiet resilience of a young girl navigating the responsibilities of caring for her younger siblings. The project unfolds through a series of intimate moments, moving between suburban settings and a modest home interior. Produced by LERMA/, the film utilizes a live-action technique to explore domestic dynamics. The aesthetic centers on soft, desaturated lighting and cinematic framing to maintain a grounded, observational tone throughout the narrative.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Navy
Medium Grey
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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