Brand
ProjectSilent Night
The Salvation Army Silent Night 2023
Associated creatives
Tags
Description
This dramatic video campaign titled Silent Night for The Salvation Army portrays a challenging winter scenario involving a mother and child. The sequence features low-key cinematic lighting, emotional close-ups, and a stark eviction notice affixed to a doorway, capturing a moment of displacement and vulnerability. The narrative unfolds through desaturated colour grading, evocative framing, and poignant nocturnal street settings. Produced with contributions from LERMA, Camp Lucky, and Fangirl, the film delivers a somber narrative exploring themes of hardship.