The Salvation Army: Like and Share
Brand
Date
Dec 2025
Description
The Salvation Army explores the appeal of circular fashion and mindful consumption in the 'Like and Share' campaign. The spot centres on a digital-native creator showcasing a haul of thrifted finds, framing second-hand shopping through a lifestyle lens. Developed by BarkleyOKRP with production by Spark & Riot, the narrative leans into authentic, live-action techniques to document the discovery of unique home goods. The visual tone remains warm and clean, emphasising the personal connection between the collector and the curated items found in-store.
Style
Lifestyle, Horizontal, Warm, Clean
Industries
Color
Burnt Orange
Crimson
Navy
Background
Bedroom
Context
Advertising Campaign, Social Media / Short Form Video
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