The Salvation Army: Lead In
Brand
Date
Dec 2023
Description
For this holiday campaign, The Salvation Army enlists Dolly Parton to encourage donations in a festive, winter-themed commercial. The spot, directed and produced by Camp Lucky, features a soft, theatrical lighting setup that creates an intimate connection with the viewer. Developed by agency LERMA/, the commercial utilizes a live-action technique to highlight the organization's traditional red kettle and seasonal appeal. Post-production and VFX work by Camp Lucky maintain a consistent, warm tone throughout the horizontal video format.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Crimson
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.