Brand
ProjectLead In
The Salvation Army Lead In 2023
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Description
Dolly Parton stands before a winter-themed backdrop featuring frosted fir trees, wearing a dark uniform jacket with red trim and a matching officer hat. She holds a silver handbell, ringing it gently while speaking directly to the camera about holiday donations. Beside her, a traditional Salvation Army red kettle hangs from a stand next to a white sign bearing the organization's logo and slogan. The lighting is soft and theatrical, creating an intimate yet festive atmosphere for this charitable campaign video.