The Reformation: Alicante
Brand
Date
Aug 2025
Description
The Reformation presents Alicante, a fashion campaign showcasing the label’s latest collection of summer silhouettes. Photographed by David Gomez Maestre, the imagery frames a series of backless knit and floral maxi dresses against the backdrop of a Mediterranean coastal terrace. The series features model Marina Ontanaya, with casting direction by Alejandro Cabezut. The production leans into a warm aesthetic, utilizing bright natural light to highlight the architectural details of stone balustrades, stucco arches, and decorative tile work. The styling emphasizes an effortless resort look, accessorized with straw textures and gold jewelry.
Style
Horizontal, Warm, Editorial
Techniques
Natural light
Industries
Color
Cream
Background
Ocean
Context
Advertising Campaign
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