The Reformation
Alicante
Brand
ProjectAlicante
Date
Aug 2025
Description
The Reformation presents Alicante, a fashion campaign shot by photographer David Gomez Maestre. Captured under bright natural light, the imagery leans into a Mediterranean aesthetic, pairing knit and floral maxi dresses with the coastal architecture of stone balustrades, stucco arches, and ornate tilework. Featuring model Marina Ontanaya, the project utilizes an editorial approach to highlight the collection's details, including lace-up back designs and structured accessories. Casting direction was provided by Alejandro Cabezut.
Style
Horizontal, Warm, Editorial
Techniques
Natural light
Industries
Designer Fashion
Color
Cream
Background
Ocean
Context
Advertising Campaign
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