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The Bentway

Brand Identity
Brand
The Bentway
ProjectBrand Identity
Date

Feb 2024

Description

The Bentway brand identity by SUPERFANTASTIC centers on a structured design system that articulates the urban public space initiative through bold typography and high-contrast visuals. The identity utilizes a recurring palette of yellow, white, and black, applied across diverse mediums including public signage, merchandise, and motion graphics. By layering minimalist typography against industrial concrete structures, the project emphasizes clarity and scale within the public realm. The visual language, which incorporates motion graphics and crisp graphic design, documents the site’s function as a hub for civic conversation and community programming. The system balances conceptual imagery and archival photography to define the site's identity across printed publications and large-scale outdoor displays.

Style

Clean, Commercial, Horizontal

Techniques

Typography

Color
Golden Yellow
Context

Advertising Campaign

Associated creatives

SUPERFANTASTIC
SUPERFANTASTICGraphic Design
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