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Brand
The Bentway
ProjectBrand Identity
Two vertical book covers showcasing brand identity designs for The Bentway with bold typography and sculptural imagery

The Bentway Brand Identity 2024

Associated creatives

SUPERFANTASTIC
SUPERFANTASTICGraphic Design

Tags

brand identitypublication designbook coversgraphic designtypographysculptural costumeplastic bottle costumeaerial photography

Description

This graphic design project showcases two vertical publication covers created for The Bentway by SUPERFANTASTIC. The left cover displays aerial photography of people in colourful garments arranged in circular formations on concrete, paired with bold white and yellow typography reading you belong in public space. The right cover features a figure wearing an elaborate sculptural costume constructed from clear plastic bottles against an architectural background, accompanied by typography reading urban imagination. The design system balances striking conceptual imagery with clean, structured informational text.