Aather
Brand Identity
Aug 2023
The brand identity project for Aather serves as a comprehensive exploration of minimalist graphic design, combining structured typography and tactile material applications. The visual system is unified by clean layouts and a disciplined, neutral color palette that emphasizes clarity and modern composition. Execution leans into high-contrast commercial photography, utilizing low-key chiaroscuro and natural light to elevate stationery sets, architectural touchpoints, and custom product packaging. The project was developed through a collaborative effort featuring graphic design contributions from Socio, Mouthwash Studio, U.I.WD., MAUD, SUPERFANTASTIC, and Polytechnic, with motion graphics showcasing the brand’s versatile application across digital and print media.
Clean, Minimalist, Horizontal, Artistic
