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Avenue Road: Brand Identity

Brand
Avenue Road
Date

Jun 2023

Description

SUPERFANTASTIC led the brand identity development for Avenue Road, a high-end furniture retail firm. The project encompasses a comprehensive suite of assets, ranging from architectural signage and printed stationery to digital platform design and promotional videography. The work leans into a minimalist aesthetic, utilizing high-contrast monochrome palettes and geometric vector elements to convey a sophisticated market presence. Execution across the campaign is defined by clean, structured typography and a focus on tactile materiality, as seen in the debossed business cards and layered paper goods. Digital outputs, including web layouts and studio-lit product videos, maintain a consistent visual language that highlights the sculptural form of curated furniture collections. The resulting identity balances industrial textures with restrained graphic design.

Style

Monochrome, Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Pure White

Associated creatives

SUPERFANTASTIC
SUPERFANTASTICGraphic Design
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