SUPERFANTASTIC led the brand identity development for Avenue Road, a high-end furniture retail firm. The project encompasses a comprehensive suite of assets, ranging from architectural signage and printed stationery to digital platform design and promotional videography. The work leans into a minimalist aesthetic, utilizing high-contrast monochrome palettes and geometric vector elements to convey a sophisticated market presence.
Execution across the campaign is defined by clean, structured typography and a focus on tactile materiality, as seen in the debossed business cards and layered paper goods. Digital outputs, including web layouts and studio-lit product videos, maintain a consistent visual language that highlights the sculptural form of curated furniture collections. The resulting identity balances industrial textures with restrained graphic design.
