Avenue Road

Jun 2023

SUPERFANTASTIC developed the comprehensive brand identity for luxury furniture retailer Avenue Road. The project spans print, digital, and architectural applications, creating a cohesive visual language centered on minimalist typography and high-contrast graphic design. By utilizing monochrome palettes and geometric vector elements, the design system anchors the brand within its high-end architectural context. The identity features sophisticated tactile elements, including debossed stationery and varied paper stocks that emphasize texture. Digital assets and web design maintain this restrained, clean aesthetic, highlighting product collections through structured layouts and balanced white space. The architectural execution extends the brand into the physical environment through precise exterior signage and editorial-style print collateral.

Monochrome, Horizontal, Commercial, Clean, Minimalist

Typography